The night Deloitte came.
Corporations wrapped in a cause
“They’re going to come to class and take over.” That’s what I was expecting.
But instead they collaborated with me. As impressive as their consulting, management, digital and creative talents, was their ability to seamlessly jump into the framework I had created for the class and collaborate with me and the goals I had set.
Being eaten alive.
Starbucks supports farmers.
Bank of America is in the hunger business.
Uber champions refugees.
Jet Blue encourages kids to read.
Johnson and Johnson creates the Diversity University.
In just 120 minutes…
I knew I needed to perform some radical surgery on the syllabus for this semester’s Advertising and Creativity class in the Masters in Communications program. ( Not that any of my syllabuses are remotely the same from semester to semester. ) But if I am committed to prepare the students for the job hunt
Awe-struck by Frank Luntz
The betas have been done and the product sings. Extraordinarily so. Proven by our work with Bank of America, where four of the ideas created at the Red Table are now in development. Proven by Special Olympics where corporate funders are more motivated than ever to continue their involvement. Proven by all the testimonials that you will read at the end of this blog.
My book leads to a Lexus webinar
Enter and you are now standing inside a nearly full-size replica of the Oval Office where every detail of the furniture, walls, carpeting and the tchotchkes on the desk are perfect. Monica Lewinsky’s blue dress is even hanging next to the shower.
Twitter Invites My USC Class
I was facing three major challenges as a result of my book, Sorry Millennials, we’re not dead yet: The Boomer Rebellion:
How do I do an excellent job and make Lexus, the communications agency owner, and the former students all feel they made the right choice hiring me to be the expert voice in this Boomer-Millennial tension?
How do I adapt to a reversal of roles when past students become my clients?
How do I co-facilitate with a former fierce competitor whose ad agency developed the program for this client?
Everyone fails. Period.
After the first two minutes, I realized I had just brought twenty-six students, and a few other interlopers, right into the belly of #hashtags and @at signs, also known as the @snail, the @curl, the @strudel, the @whirlpool and now there is an official movement afoot to call it the @atmark. Few platforms are having more hour by hour influence upon Communication today than Twitter.
If Weinstein Co was your client....
No sixty-something Jewish males likes to admit failure. In my people’s extreme status and success driven culture, admitting failure is almost as forbidden as eating pork.
Creative Sunday Morning
It was the third year in a row that I moderated senior Communication execs from major companies for the USC-Annenberg/ThinkLA Marketing and Advertising panel before several hundred students.
Culture is the New Communication
45 students. 1 Obama staffer. 1 Politico Editor. 1 Bank Professional. Our backyard. Brunch by Wexler’s Deli.
Demonstrating for the Chinese students how to create a lox and bagel sandwich was once again the ultimate beginning for Creative Sunday Morning. The Indian students told me they don’t eat at 10:30 in the morning, but did.
Teaching advertising through dance
Observing Millennial students from around the globe through my Masters classes at USC-Annenberg, the world’s Number One Communication school, I have come to realize that Culture is the new Communication with Bold Creativity at the center.
Homeland, Jackie, star in class
A hand movement from India
An arm motion from Yemen
A hip gyration from Israel
A leg swing from Romania
All of it intertwined as part of the diverse American rhythm.
An old guy and an online date.
I met Dominic a few weeks ago during a crowded Yom Kipur service at IKAR the most vibrant synagogue on Earth, when he approached me in my aisle seat to ask if the space next to me was vacant. I immediately recognized him as the spurned husband on Nurse Jackie and the FBI agent in Homeland.
An old guy and a hamburger.
Another 90-second cynical(!?!) drama about ageism and irrelevancy. (With a solution)
A 90-second video drama(!?!) about ageism and irrelevancy.
Strategic Planning is dead.
Price Waterhouse Coopers has made the statement. So has Ernst and Young, Boston Consulting Group, IBM and Adobe. According to the March 6, 2017 CreativityPost.com, these most respected data collectors asked thousands of leaders across industries around the globe what the most valued and needed skill is
"I was You"
How many millions of dollars and thousands of hours are being wasted on the strategic planning process?
How many strategic plans end up on shelves too complex, cumbersome and expensive to implement?
The Corporate Diversity Challenge
Talking “meaning" at Brand Knew, LA’s fastest growing communication shop.
A door in the hallway of a traditional office building leads me into a hip, industrial designed open floor plan. Millennials inhabit the space, comfortable as if they are in their own living rooms.
The Red Table adds another leaf.
The issue of diversity within America’s corporations has been a focal point for years, but never more on fire than in the current political climate.
An old Jewish guy. A Libyan-American Muslim millennial woman. A Filipino-American deeply spiritual Christian gay pop star. They walk into a classroom. They meet as a professor and Communication Masters graduates at the USC-Annenberg School of Communication, the world’s Number One Communication school...