I knew I needed to perform some radical surgery on the syllabus for this semester’s Advertising and Creativity class in the Masters in Communications program. ( Not that any of my syllabuses are remotely the same from semester to semester. ) But if I am committed to prepare the students for the job huntRead More
The betas have been done and the product sings. Extraordinarily so. Proven by our work with Bank of America, where four of the ideas created at the Red Table are now in development. Proven by Special Olympics where corporate funders are more motivated than ever to continue their involvement. Proven by all the testimonials that you will read at the end of this blog.Read More
Enter and you are now standing inside a nearly full-size replica of the Oval Office where every detail of the furniture, walls, carpeting and the tchotchkes on the desk are perfect. Monica Lewinsky’s blue dress is even hanging next to the shower.Read More
I was facing three major challenges as a result of my book, Sorry Millennials, we’re not dead yet: The Boomer Rebellion:
How do I do an excellent job and make Lexus, the communications agency owner, and the former students all feel they made the right choice hiring me to be the expert voice in this Boomer-Millennial tension?
How do I adapt to a reversal of roles when past students become my clients?
How do I co-facilitate with a former fierce competitor whose ad agency developed the program for this client?
After the first two minutes, I realized I had just brought twenty-six students, and a few other interlopers, right into the belly of #hashtags and @at signs, also known as the @snail, the @curl, the @strudel, the @whirlpool and now there is an official movement afoot to call it the @atmark. Few platforms are having more hour by hour influence upon Communication today than Twitter.Read More
No sixty-something Jewish males likes to admit failure. In my people’s extreme status and success driven culture, admitting failure is almost as forbidden as eating pork.Read More
It was the third year in a row that I moderated senior Communication execs from major companies for the USC-Annenberg/ThinkLA Marketing and Advertising panel before several hundred students.Read More
45 students. 1 Obama staffer. 1 Politico Editor. 1 Bank Professional. Our backyard. Brunch by Wexler’s Deli.
Demonstrating for the Chinese students how to create a lox and bagel sandwich was once again the ultimate beginning for Creative Sunday Morning. The Indian students told me they don’t eat at 10:30 in the morning, but did.Read More
Observing Millennial students from around the globe through my Masters classes at USC-Annenberg, the world’s Number One Communication school, I have come to realize that Culture is the new Communication with Bold Creativity at the center.Read More
A hand movement from India
An arm motion from Yemen
A hip gyration from Israel
A leg swing from Romania
All of it intertwined as part of the diverse American rhythm.
I met Dominic a few weeks ago during a crowded Yom Kipur service at IKAR the most vibrant synagogue on Earth, when he approached me in my aisle seat to ask if the space next to me was vacant. I immediately recognized him as the spurned husband on Nurse Jackie and the FBI agent in Homeland.Read More
Another 90-second cynical(!?!) drama about ageism and irrelevancy. (With a solution)Read More
A 90-second video drama(!?!) about ageism and irrelevancy.Read More
Price Waterhouse Coopers has made the statement. So has Ernst and Young, Boston Consulting Group, IBM and Adobe. According to the March 6, 2017 CreativityPost.com, these most respected data collectors asked thousands of leaders across industries around the globe what the most valued and needed skill isRead More
How many millions of dollars and thousands of hours are being wasted on the strategic planning process?
How many strategic plans end up on shelves too complex, cumbersome and expensive to implement?Read More
Talking “meaning" at Brand Knew, LA’s fastest growing communication shop.
A door in the hallway of a traditional office building leads me into a hip, industrial designed open floor plan. Millennials inhabit the space, comfortable as if they are in their own living rooms.Read More
The issue of diversity within America’s corporations has been a focal point for years, but never more on fire than in the current political climate.Read More
An old Jewish guy. A Libyan-American Muslim millennial woman. A Filipino-American deeply spiritual Christian gay pop star. They walk into a classroom. They meet as a professor and Communication Masters graduates at the USC-Annenberg School of Communication, the world’s Number One Communication school...Read More
At the age of 65, I’ve been going through a major professional transition and keeping my mouth shut until I was clear what new career passion was emerging and where it was taking me. To the thousands who have been reading my blogs over the years, Welcome Back. And to the new readers, most of whom I have met during this last year….Welcome.Read More