At the age of 65, I’ve been going through a major professional transition and keeping my mouth shut until I was clear what new career passion was emerging and where it was taking me. 

The big takeaway:

  1. No one at my age has to be mothballed any longer, ceasing professional growth. You have to keep changing in order to #KeepGoing. 

  2. You must be in partnership with the Millennial generation and dive into the New Communication.

To the thousands who have been reading my blogs over the years, Welcome Back. And to the new readers, most of whom I have met during this last year….Welcome.

It has all changed.


Teaching at USC ignited a passion that's moving in many directions.  I lecture in the Masters of Communication Management Program at Annenberg, now ranked as the best Communication school in the world. My classes are based in Team Creativity and Big Idea thinking, preparing students who are being snapped up at companies from Google to Netflix. Through USC-Annenberg and my brilliant Millennial students I have learned that the New Communication is indeed the economic engine of a new era.

This understanding, the knowledge and the skills I have gained, has led me back into the business world with Millennial partners,  as collaborators, facilitators, trainers and consultants in the New Communication, stimulating and enabling creativity towards new solutions and big ideas. 

The big takeaway:

Communication is no longer about what you think it is. It represents all the new technologies, evolving formats, new thinking and content, as well as the spirit of a new generation anda new world. Communication is moving to the center of organizational structure, for those companies taking the risk to change their culture and output to meet the demands of a new world. It is now in collaboration with absolutely everything. Communication is the hub of creativity and big idea thinking. It is the major partner in culture change--globally--for business and society.


In March, USC sent me to Beijing, Shanghai and Guangzhou (Canton). My Chinese alumni,  who returned home to be successful professionals set up business meetings and lectures for me with China's largest film and TV group, Huace, the RTG Consulting Group, WPP Shanghai Design Academy, PS One Portfolio School, Zhejiang So Young Film, Guangdong Television, Guangzhou University, and the Shuhua Fine Art Academy.

The big takeaway:

  1.  Dedicated to continuous growth and change, China is hungry for the New Communication and what it means to their economy.
  2. China is exceedingly impressive in what has been accomplished in twenty years. The massive rebuilding of cities, the sheer numbers of intense high-rise architecture which stretches into infinity, the public spaces, the modern infrastructure, the luxury shopping malls, the food and the economic vibrancy are jaw dropping.
  3. On the other hand, the pressure of expectation that accompanies all this, the endless work hours, the loss of their cities’ architectural histories, the demanding culture of group night drinking that is demanded from bosses (many of my alumni lamented about this bitterly) invades upon their souls.
  4. But still the ancient Chinese soul refuses to be bulldozed in the way their cities were. An example: A revered Kung Fu master/business man in Shanghai, threw me onto the mat, pushed me to the floor, stepped on my chest, put his hand on my belly and taught me to start breathing from my stomach. The lesson ended with a more challenging one on Chinese tradition:  Brewing Oolong tea. Then he asked how we could work together. Ancient China has not disappeared from their souls.


In early March, I moderated a panel of leading Hollywood TV execs at the USC Marshall School of Business' conference on the entertainment industry. The panel included the VP,  Business Affairs and News Media, ABC—the Director Content Acquisition, Roku— the VP Business Development and Operations, SlingTV—the Digital Head, Funny or Die—the Lead Manager Strategy and Business Development, AT&T Entertainment Group.

The big takeaway:  

In a digital era, the entertainment industry is one of the best reflections of the scramble to stay relevant and creative in both product output and business practice. Observe how the industry evolves. It will be one of our best lessons of the influence of the New Communication.


  1. How the New Communication will up-end the boring, old Strategic Planning model.
  2. the New Communication leads to the creation of the dynamic Red Table.


….no matter what the challenge at what age. Be creative. Seize upon the New Communication. Embrace the thinking of a new generation.

Learn how it all works in my book, Sorry Millennials, we’re not dead yet: THE BOOMER REBELLION.


Gary Wexler