IT'S NO LONGER OVER WHEN YOU'RE NO LONGER YOUNG.
GARY WEXLER, now.
For the first time in history, an older generation is not taking a bow, doing a curtsy and leaving the stage. The children of the sixties (the 1960's, that is) are once again changing the rhythm of humanity. And setting the tone for all older generations to come.
WE ARE THE FIRST GENERATION EVER TO #KEEPGOING.
More and more of us are committing to remain professionally relevant—fusing our talents, experience and wisdom with the Millennial generation’s technology and new sensibilities.
I know first hand that to #KeepGoing and re-invent yourself is one of the hardest challenges, ever. Ageism and the economy killed my thriving business as a creative consultant to corporations and nonprofits. It didn't make a bit of difference that I had been a successful and celebrated copywriter and creative director for some of America's largest ad agencies creating award winning campaigns for clients ranging from Apple to Coca Cola. Or, that in my second career, I was a nonprofit marketer whose clients included Steven Spielberg and the Ford Foundation. But I refused to be stopped.
Today, I have a new professional trajectory, vibrant and engaged. I'm a professor at USC-Annenberg School of Communication and Journalism, a consultant training corporations globally about how Creativity+The New Communication are moving to the center of business, a startup entrepreneur, an author and a speaker.
And I’m not alone in this resurgence. After reading my book, many Boomers – and folks of all ages – are reaching out to tell me their stories of re-invention and how they #KeepGoing. I see what’s emerging. And it’s going to have an influence upon society, the economy and future generations.