THE NEW COMMUNICATION
TODAY'S ECONOMIC ENGINE
What has democratized technology, allowing billions across the globe to access its advantages and uses? The Internet. And what is the Internet at its core? A Communication tool.
So a Communication tool is at the center of world change. This change is what has lead to the New Communication.
The big tent
The New Communication is the big tent. All the new technological formats that are evolving every day are inside this tent. How they influence the world, business, education, government, NGO’s, academia, healthcare, arts, and even mommy bloggers, is inside that tent. So is your cellphone, texting and even sexting. So is marketing, which is no longer the big tent. It’s inside this one. So is social media. Websites. Email. Traditional advertising. The culture of a new generation is inside this tent as well, because the New Communication has become its defining voice.
Pervasive and Influential
The New Communication is so pervasive and influential that it means culture change for how society and business works at all levels. The New Communication is in collaboration with everything and every corner of an organization. It is the new pulse. To be in any aspect of business today is to be in the Communication business.
Born in Creativity
But the New Communication will never reach its potential for you without Creativity. It was born in Creativity and demands and opens itself to more Creativity. Creativity is the Number One talent demand for a new era. Creativity leads to ideas. Ideas change the world. They change your business and your future.